Writing quality content about your business and developing customer communications like newsletters can be a daunting task, even for Web site owners that have the gift of gab. You probably know that adding high quality content in your Web site regularly positively impacts your search engine ranking, but did you realize that best practices for Web site content updates and customer facing communication are that you:
- update Web site content weekly
- post new blog posts daily
- send e-newsletters monthly at a minimum
e-Commerce Web sites also should have the:
- featured products changed daily
- new products added as soon as information is available
- sales and new products promoted in marketing emails to customers
Although you understand the importance of content creation, you may struggle with creating the content you know you need along with the rest of your job responsibilities. If you’re too busy to keep your Web site content updated or create new information or pages, or don’t have the internal resources to devote to this important effort, we can provide services to help you on an as needed or monthly contract basis. With no long-term service commitments, we can keep your site up to date so you can focus on the operations of your business.
Let WTE Solutions manage your Web site. Our Webmaster Services eliminate the need for you to devote your time or employee time to managing your Web site. Employing our team of design, writing, and Web site software experts can save your company time and money. WTE Solutions will add and update content, change promotional features, rotate images, input news and calendar updates, and so much more. While our software products provide the tools and easy navigation which allow clients to serve as their site’s webmaster, our Webmaster Services allow you to concentrate on running your business while WTE Solutions professionally manages your online presence.
Professional Content Writing
WTE Solutions’ team of college-educated staff writers possess the collective talent and experience to create content unique to your site or edit existing content. Site content must be updated regularly to create renewed interest from return site visitors, keep products, services and information updated, and for SEO maximization. Let WTE Solutions provide content writing services to your company, freeing up staff hours for other projects. From new product descriptions, to your company’s news updates, we provide content which reflects the tone and voice of your site, in the professional and clear manner that your site’s visitors expect. Our content-writers are available to assist you on a scheduled or on an as-needed basis.
Blog Writing and Ghosting
Blogs are an effective way for you to speak directly to your web audience. Not only does blogging build traffic coming to your company’s Web site and help establish you as a source of information so readers return to your site, it provides search engines with new content on a regular basis – which is critical for good search result placement. Blog content has to be interesting, relevant, engage the readers, and get picked up by the search engines. Many people and businesses have the writing resources to maintain a blog and keep it fresh and interesting, but others need help getting their blog up and running, or occasional blog posts to help rejuvenate the blog, or even a ghostwriter to manage and create all blog content. WTE Solutions has a staff of ghost blog writers that can meet all of your blog needs and we will work with you to create a custom blog content program that represents your brand and voice, meets your audience needs, and fits your budget.
E-Newsletter Content Creation
Newsletters are a fantastic way to use your email list to drive traffic to your site. Let our expert writing and marketing staff create newsletter content which will engage your readers, entice them to visit your site, and keep them reading future editions. Our staff regularly creates content for a wide variety of industries and is excellent at mimicking the “voice” of your site to ensure a seamless transition from your thoughts and content topics to our written words. Let WTE Solutions write newsletter content to deliver your message, news and updates with the level of professionalism that your readers expect. Whether you need feature articles created on specific topics, existing materials re-written to improve the flow and tone of your newsletter, or promotional text to capture new clients and keep the interest of current ones, we’ll work with you to ensure you are effectively communicating with your client base. We can provide you with content to use in your newsletter distribution software, or we can write, design and distribute a complete newsletter for you using our own technology.