Search Engine Optimization (SEO) is the process of making a Web site more search engine friendly in an effort to boost ranking in natural (organic) search results for desired keywords. Search engines have become incredibly complex making SEO much more challenging and difficult. In the past, there were “tricks” that could be used by SEO practitioners to raise a Web site's search engine ranking. While those old tricks are still used by some unscrupulous SEO practitioners, more often than not, the search engines catch on and this leads to penalties and in some cases banishment from the search engine. If this happens, it can be detrimental to your business. Today, SEO is more about creating a better user experience on your site and presenting your information to the search engines in a clear and concise manner to yield higher organic search rankings results.
WTE Solutions offers managed SEO services. Our expert staff continuously studies the intricacies of SEO and monitors trends to optimize results rankings for our clients. Search engine optimization is a vital part of any Web site’s long-term success and must be managed proficiently to compete with millions of other Web sites for a target audience. Sites without consistent SEO efforts get lost in the crowd, and with search engines constantly evolving it’s easy to fall out of the pack. Search Engine Optimization services can help you achieve and maintain the success you are looking for.
SEO Services Includes:
- Web site Analysis - Our SEO experts will perform an in-depth analysis of your Web site to pinpoint strengths and weaknesses and recommend areas for improvement.
- Competition Analysis - We analyze sites that currently rank ahead of yours and make determinations and changes based on what is proven successful by competitors.
- Keyword Research - We perform current Keyword Research to determine what terms people use when searching for your products or services and what keywords are most likely to generate success.
- Content Analysis & Optimization - Your site’s visible content is analyzed and updates are recommended to enhance user-experience and increase search engine ranking.
- Technical Analysis & Optimization - “Behind-the-scenes” content, including META tags, page titles, and HTML code, is analyzed and updates are made to boost search engine ranking.
- Analytics Implementation - Our professionals can implement a site-trafficking mechanism or analytics, so your traffic can be analyzed on an ongoing basis, providing insight used to make additional improvements to the site.
- Sitemap Implementation - If you don’t already have one, we will develop a sitemap that makes it easier for search engines to find your pages.
- Ranking Reports - You will receive periodic ranking reports which show where your site ranks for particular keywords on major search engines, with progress being tracked over the course of time.
Running an online business is very different than running a traditional brick-and-mortar store. You are competing with thousands of other businesses just like yours and you have no captive audience. If a shopper doesn’t like what they see, they don’t have to drive 20 miles to the next store. With the click of a mouse they are on to the next search result. Or worse, they may never find your Web site at all. Our SEO services can help make sure that doesn’t happen.
You know your business well, but do you know how search engines work? It’s not only a very complicated process, but also one that continually evolves. Search engines constantly change the way they rank Web sites in an effort to present the searcher with the most relevant, desired content based on their keyword search. You need a professional to keep up with the changes and to provide monitoring to make sure your Web site not only climbs in the rankings, but remains there through those changes. Our certified SEO experts have the technical skills necessary to make it easier for people to find your Web site, leading to more traffic and ultimately towards achieving your business goals.
WTE's Search Engine Optimization services specialists will create a custom strategy to provide effective results for your site ranking. The costs will vary based on each client’s specific needs. In the ever-changing world of SEO, there is no one-size-fits-all solution; contact our SEO experts to find out what options and features would be right for your company.