‘Get Your Holiday On’ Checklist

Spruce up your website for the holidays

Shopping behavior is changing, and how customers view your site matters this holiday season. Get your preparations and plans in place now as October (and Christmas) will arrive before you know it. Do these simple things to get your website ready:

1. Check your website twice, not just this checklist. Content is king, so be sure you highlight the products you sell in the best way for shoppers. This means:
    
   • adding new inventory to your site so you have the most current and sought-after products for sale
   • having good images, product descriptions and details
   • making sure your prices are in line with your competitors
   • answering FAQs about your products, shipping times, shipping rates and more BEFORE the customer has to ask.
      

   Shoppers will just move on to another site with better information so they can make an immediate purchase if you don’t.

   EXPERT TIP: If you need extra elves to update your product catalog, that’s a service we can provide for you. Our team of content creators can be extra hands for you during busy times when you just can’t seem to get your products updated.
   
    
2. Use what you’ve learned from Christmases past. Review your sales from the last few years to see who your target market was and what they were buying. Look at the eMarketing efforts you employed to see what worked and what didn’t. Think through any supply chain or fulfillment issues you’ve had in the past to see where you can make improvements in your order fulfillment processes.
    
3. Take advantage of our free PointShop marketing. We can help you create and send email newsletters to your customers so your products are front and center when they’re planning their holiday shopping lists. Our social media team can give you advice and graphic resources to use when developing your social media marketing plans. Holiday emarketing help is free to our PointShop Enterprise clients. Take advantage of our emarketing expertise and let our team help you sell more this holiday season.
    
4. Create good content so we can promote your store. When we see featured products on your website or special promotions you have running, we can help to promote your content on our own web and social channels. We’re featuring different PointShop Enterprise merchants on the PointShop.com mall website every month and in our own social media marketing for @pointshop_inc and @wtesolutions, so be sure to give us things we can work with. Keep your content updated, use good pictures, run promotions, and tell us about these things so we can help spread the word about you.
    
5. Don't procrastinate – make changes NOW. Shoppers typically buy online early to get the best deals. Make any changes needed now, especially if you’re adding anything new like new shipping rules or real-time credit card processing to make you run more efficiently. You don’t want to be changing things at the height of the shopping cycle for fear of breaking your site at exactly the wrong time. Do it now and contact us if you need help.
    

Client Support is Here to Help

We love helping our PointShop Enterprise clients prepare for the holiday selling season. Whether you need the motivation to get your site into shape for the holidays, the resources to make it happen, or marketing advice to get the most bang for your buck, our Client Services team is here for you!