We are creative digital problem solvers, educators, advisors, and students. We extend "digital problem solvers" to encompass cutting through the noise of marketing, branding, positioning, and strategy in a crowded complex world. Explaining complex technical and marketing challenges using language, ideas, analogies, and examples our customers understand is essential to why we exist. On occasion, our founder, Eric Garrison, has acted as a "virtual Chief Technical Officer," so "advisor" is a well-earned title. Finally, we are students since every customer, problem, challenge, and opportunity teaches something new, valuable, and affirming.
Life is short, so doing what you love with people you love is our dowsing rod. Websites and anything digital start cold, calculated, and unfeeling. Digital creations need passion, joy, and magic to light the way home. If, as Simon Sinek says in his recommended book Start with Why, people don't buy what you do; they join who you are, then we are inclusive nerds. Inclusive nerds love technology and marketing, and other people love tech and marketing because together, we are more intelligent, stronger, and creative than when we stand alone.
We believe in the curative intelligent power of crowds as we share in Content Marketing: Community in a Box. We all search for the aspirational experiences discussed on our About page. However, creating aspirational online communities can be tricky and confusing, sure to prove too much for those who lack commitment, the courage to ask for help, or the vulnerability to accept assistance when offered.