No one can create as much content as they need – no one. That's why User Generated Content (UGC) is essential to every website, and Power Reviews may be the king of UGC. In addition, power Reviews critical performance analytics takes reviews to the next level – increased conversions. As a result, WTE has often worked with the Power Reviews Applications Program Interface (API). We received a great answer from someone at Power Reviews when they were new. "Why does someone write the 351st review of a product," we asked. "The writer of the 351st review isn't trying to add feature or benefit copy, but they are signaling their desire to join the product's tribe," came the wise answer. Our desire to join and the loyalty and purchasing power such passion carries are why we are a Power Reviews integration partner.