When we asked if Google Analytics 4 (GA4) could change your life we were only half kidding. Did Google respond to market forces such as European Union General Data Protection Regulation (GDPR) laws and the move to “privacy-first” tracking may have kickstarted Google’s move towards a new way to view web analytics the need to track customer journeys across time and devices contributed as well.
WTE partners with GA to help customers answer five questions.