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GA4 could change your life

Category: Websites

When we asked if Google Analytics 4 (GA4) could change your life we were only half kidding. Did Google respond to market forces such as European Union General Data Protection Regulation (GDPR) laws and the move to “privacy-first” tracking may have kickstarted Google’s move towards a new way to view web analytics the need to track customer journeys across time and devices contributed as well.

WTE partners with GA to help customers answer five questions.

  • What are your website's traffic (visitors) sources?
  • What content do your visitors want?
  • How do you convert visitors into customers? Macro versus Micor conversions.
  • Find the money – what traffic sources are profitable.
  • What marketing campaigns win customers' hearts and minds?