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Martin Wescott Smith

Martin Wescott Smith

Director of Content Marketing


Too much content is chasing too little attention, so my job is easy - create, write, beg, borrow, or steal content to help WTE Solutions and our customers win customers' hearts and minds. If you read "easy" to mean the most challenging thing you'll do, you know about the most significant digital marketing challenge - helping people believe.

As a cancer survivor and someone who rode a bicycle more than three thousand miles from the Duke Cancer Institute to Santa Monica in the summer of 2010, hard things don't scare or intimidate me. Martin's Ride to Cure Cancer, my sixty-day ride across America, taught me there is always more in the tank than we realize and climbing mountains is hard but coming down is scary fun. 


Hard-won expertise in marketing learned during tenures with P&G and M&M/Mars, writing learned the hard way at Choate Rosemary Hall and Vassar College, and Search Engine Optimization (SEO) studied (no one ever knows SEO) as a Director of Ecommerce. Loving-kindness learned the hard way after hearing "cancer" and my name in the same sentence more than seventeen years ago.  


In another life, I must have been a swashbuckling pirate, but in this life I'm lucky to have a loving mother who insisted her dyslexic son was different, not stupid, a father who knew how to write and so must be the source of the strange "writer" gene in me. I've also received more help, care, kindness, and expertise than is my or anyone's reasonable due. Thanks to the kindness of strangers, such as Eric and Cynthia, strangers who've become fast friends, I get to be WTE's Content Marketing Director. 

I joined WTE after facing another hard truth - Curagami, my community in a box startup, needed to be shuttered. The good news is Eric likes to share his ideas, companies, and toys so that means Curagami will live again someday in some form. 


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