Grammarly uses artificial intelligence to correct your spelling and grammar, and it does so brilliantly. Still, the AI spelling and grammar assistant is crucial to your use of ChatGPT and other AI tools because generative pre-trained transformers make several mistakes consistently, including:
Passive Voice One of the most common changes I make to chatbot-generated content is to move the voice from passive to active (see example below).
Stop Words Natural language generators use search engine optimization (SEO) "stop" words such as "it" and "they" frequently, usually in the second sentence of a bullet point where the first sentence explains something the second sentence embellishes. SEO doesn't know what "it" is, at least not until Google's machine learning (ML) catches up.
ChatGPT Tone The other day, Patrick, our Moblz manager, sent me something, and I instantly knew the page of content he shared came from ChatGPT. ChatGPT is smart. It uses the format I'd suggest any new content marketing digital marketing team use - a short introduction followed by bullet points (similar to what you are reading now). But there's a problem because ChatGPT sounds like ChatGPT. "Grammarly, an AI-powered writing assistant, can be seen as key to AI success for several reasons" provides an excellent example because I'd never write "can be seen" because it sounds stiff, robotic, and passive. Still, on the robotic scale, I'm nitpicking, but nothing moves straight from ChatGPT to any website I manage because every company, brand, and product has a voice you can hear and feel. I use ChatGPT daily because editing voice-in is faster than writing everything from scratch.
Rule Exception The exception to my no GPT to any website I manage is identifying when we use something directly from an AI tool (see the example below) with the OpenAI logo and blockquote tags.
I asked ChatGPT to explain passive and active voice:
A passive voice sentence is one in which the subject is acted upon by the verb rather than performing the action itself. The focus is on the action and the recipient, rather than on the doer of the action. Here's an example of a passive voice sentence: Passive voice: "The cake was eaten by John." In this sentence, the focus is on the cake (the recipient of the action) and the action of being eaten. The subject, "John," is placed at the end of the sentence, indicating that he performed the action but is not the primary focus. For comparison, here's the same sentence in active voice: Active voice: "John ate the cake." In this sentence, the focus is on "John" (the doer of the action) and the action of eating the cake.
A passive voice sentence is one in which the subject is acted upon by the verb rather than performing the action itself. The focus is on the action and the recipient, rather than on the doer of the action. Here's an example of a passive voice sentence:
Passive voice: "The cake was eaten by John."
In this sentence, the focus is on the cake (the recipient of the action) and the action of being eaten. The subject, "John," is placed at the end of the sentence, indicating that he performed the action but is not the primary focus.
For comparison, here's the same sentence in active voice:
Active voice: "John ate the cake."
In this sentence, the focus is on "John" (the doer of the action) and the action of eating the cake.
You're nuts if you use something other than Grammarly or another AI-powered writing assistant. AI writing assistants do more than correct your spelling and grammar; they teach you how to write. I use Grammarly daily and have pushed tens of thousands of words through the leading AI writing assistant and write better as a result because anything you use that much teaches you tips and tricks. In addition, you internalize lessons such as writing in an active rather than passive tone.
Here's the nitty gritty for why Grammarly is crucial to your use of AI tools such as ChatGPT:
Natural Language Understanding (NLU) Natural Language Processors (NLPs) rapidly get to a point where they teach themselves, leaving their human editors behind, way behind because once machine learning (ML) kicks in, tools such as Grammarly achieve a deep understanding of human language, including grammar, syntax, and semantics. NLP is crucial to AI because the ability of AI to communicate with humans and understand our needs effectively requires one and zeroes to become language and vice versa.
Continuous Improvement Once artificial intelligence reaches some delta, some point where it can teach itself, AI learns faster and faster and more. Each user interaction improves the chatbot. Factor in crowdsourcing human editors, those thumbs up and thumbs down symbols you see on every ChatGPT response, and ChatGPT and Grammarly become better at predicting and correcting mistakes.
Human-AI Collaboration Until GPT4, ChatGPT's responses rarely achieved a Grammarly score above the eighties. GPT4 is different and better, regularly achieving Grammarly scores in the nineties. Emphasizes the importance of collaboration between humans and AI. Don't think of AI writing assistants as taking your job as much as assisting you by automating mundane tasks like proofreading.
Integration Grammarly demonstrates how AI seamlessly integrates into everyday tools and applications; soon, those end-user integrations will be so seamless we'll be hard-pressed to know when and where AI gets used.
Personalization Grammarly Insights, a weekly report summarizing your writing week, provides a personalized summary compared to the "all Grammary users" cohort. My Grammarly insights make for fascinating and instructive reading.
AIaaS Grammarly is an excellent example of AI as a Service, where an AI tool is scaled to millions of simultaneous users thanks to the cloud, brilliant code, and advancement in artificial intelligence models.
Grammarly is essential to your AI success because you'll write better, faster, and more. Because the web exists in a constant state of Nowness, its demands are endless. That's why no marketing team is big enough, and the online community is so important, but that's another story for another blog post. The takeaway from Grammarly's nitty-gritty is that the writing assistant is crucial to using AI tools such as ChatGPT.
Now let's look at GrammarlyGo Grammarly's new AI writing assistant.
Grammarly is smart. They see the AI train leaving the station and want to continue to lead and not follow, so they've added a "let us write it for you" AI writing tool called GrammarlyGo. I asked Grammarly Go to write a report about the impact of AI on web development. Here is what it wrote:
Over the past few years, the use of artificial intelligence in web development has become increasingly prevalent. AI-powered tools and technologies are being used to streamline development processes, enhance user experience, and improve website performance. One key area where AI is making a big impact is in the area of website personalization. By analyzing user data and behavior, AI-powered systems can create customized experiences for each individual user. This not only improves engagement and conversion rates but also helps businesses to build stronger relationships with their customers. Another area where AI is proving useful is in web development automation. AI-powered tools can help developers to automate repetitive tasks, such as testing and debugging, freeing up their time to focus on more strategic work. This can lead to faster development times and more efficient use of resources. Overall, the use of artificial intelligence in web development is still in its infancy, but it is clear that it has the potential to revolutionize the industry. As AI technology continues to evolve, we can expect to see even more innovative applications of this powerful technology in the years to come.
This not only improves engagement and conversion rates but also helps businesses to build stronger relationships with their customers. Another area where AI is proving useful is in web development automation. AI-powered tools can help developers to automate repetitive tasks, such as testing and debugging, freeing up their time to focus on more strategic work. This can lead to faster development times and more efficient use of resources. Overall, the use of artificial intelligence in web development is still in its infancy, but it is clear that it has the potential to revolutionize the industry. As AI technology continues to evolve, we can expect to see even more innovative applications of this powerful technology in the years to come.
I'd rate Go's response at about a C grade, so Go isn't beat ChatGPT anytime soon, but asking to Go to help write thank-you notes and emails could help. What about you? How do you use GrammarlyGo? Send me your examples (martin (at) WTE.net), and I'll add them here. I'll share where I find benefits as I use the tool more.
Have a great weekend. Martin