Introducing ChatGPT, the innovative ecommerce solution that revolutionizes online shopping with artificial intelligence and machine learning technology. If you don't live under a rock, you know OpenAI's ChatGPT chatbot set the world on fire with its human-sounding artificial intelligence (AI) generative language model. ChatGPT may be artificial intelligence chatbot's iPhone moment, creating a shift as significant as Eric outlined in The Cloud - How Cloud Computing Changes Everything. Using GPT-3 is conversational, answer-focused, and fun. OpenAI's generated pre-trained transformer (GPT) used a three-step process.
Demonstration Data The first step is to gather demonstration data and run prompts (prompts are the questions you ask the chatbot) with a "labeler" demonstrating desired output behavior.If that sounds like AI starts with human help you're right.
Collect and Compare Next prompts and outputs are sampled with a labeler rating output from best to worst with data used to train OpenAI's reward model.
Proximal Policy Optimization PPO is a model-free algorithm used to optimize learning tasks, where an agent learns to take actions in an environment to maximize a reward. Model-free means OpenAI's tool learns directly from the input data.
Using ChatGPT's natural language processing (NLP) and machine learning algorithms, give users an answer-focused human-like-text experience on various questions and topics. Using OpenAI's three-stage training process, the vast amount of Internet data used, and some cool tech will change ecommerce.
Our first five tips cover core ecommerce functions such as product recommendations, writing product descriptions, about us copy, and sharing stories. Still, this post only touches the tip of a giant chatbot iceberg. Using ChatGPT can help with email marketing, social media posts, developing marketing strategy, real-time dynamic FAQ, marketing automation, and implementing your Internet marketing campaigns to name a few.
Using ChatGPT will change your ecommerce website’s customer journey adding interactivity and personalization. Safe to say everyone’s ecommerce business will change, but don’t wait for WTE and others to create fantastic new AI tools. Discover five tips for how your online store can make more money tomorrow with the best chatbot we’ve seen by clicking on the tips below.
Ecommerce websites eat copy and need stories, as shared in Start with Why people buy who you are, not what you do. We all like to join tribes of like-minded people sharing similar customer journeys. When online stores use their e-commerce platform to create community, customer loyalty goes up as costs go down. Your website does more as you do less.
Ecommerce websites "eat copy" because products change constantly, and every product recommendation needs excellent writing. Copy that comes straight from the manufacturers or brands hurts search engine optimization (SEO) and makes it impossible for your Shopify, SquareSpace, Wix, or WTE Agile Site store to drive sales.
We created the fictional Scott Martin Outdoor company and gear marketplace for our AI tools tips to be real-world. The family company was founded in 1965 in Colorado Springs by an avid climber, hiker, and camper. Scott started creating climbing gear in his garage and selling his hand-crafted gear to friends. His high-quality products built a cult following that led to retail stores offering vital customer service, expert assistance, and highly personalized customer experiences.
Scott's online marketing team asked ChatGPT to write product copy for a new product - the North Face Wawona 8 Tent. Here is the "prompt" we used.
Prompt "write exciting but safe product copy for a North Face Wawona 8 Tent"
Here's the chatbot's copy:
Looking for a spacious and reliable tent that can accommodate your entire family and friends? Look no further than the North Face Wawona 8 Tent! With room for up to 8 people, this tent is the perfect choice for your next camping adventure. Made with durable materials and high-quality construction sure to keep you dry in bad weather, the North Face Wawona 8 Tent withstands the elements and provides a safe and comfortable home away from home. Its spacious interior and multiple entrances allow for easy movement and storage of gear and equipment. At the same time, its sturdy frame and weather-resistant fly provide peace of mind in inclement weather. Setting up the North Face Wawona 8 Tent is a breeze, thanks to its intuitive design and color-coded poles. Once set up, you'll be able to relax and enjoy the great outdoors with your family and friends. And with features like built-in vents and mesh windows, you'll stay relaxed and comfortable, no matter the temperature. Whether you're embarking on a weekend camping trip or a week-long outdoor adventure, the North Face Wawona 8 Tent is the perfect home base. So grab your family and friends and hit the great outdoors with confidence and style with the North Face Wawona 8 Tent!
Looking for a spacious and reliable tent that can accommodate your entire family and friends? Look no further than the North Face Wawona 8 Tent! With room for up to 8 people, this tent is the perfect choice for your next camping adventure.
Made with durable materials and high-quality construction sure to keep you dry in bad weather, the North Face Wawona 8 Tent withstands the elements and provides a safe and comfortable home away from home. Its spacious interior and multiple entrances allow for easy movement and storage of gear and equipment. At the same time, its sturdy frame and weather-resistant fly provide peace of mind in inclement weather.
Setting up the North Face Wawona 8 Tent is a breeze, thanks to its intuitive design and color-coded poles. Once set up, you'll be able to relax and enjoy the great outdoors with your family and friends. And with features like built-in vents and mesh windows, you'll stay relaxed and comfortable, no matter the temperature.
Whether you're embarking on a weekend camping trip or a week-long outdoor adventure, the North Face Wawona 8 Tent is the perfect home base. So grab your family and friends and hit the great outdoors with confidence and style with the North Face Wawona 8 Tent!
Compare ChatGPT's story-baed language generation model copy to REI's Wawona 8 tent bullets.
Bullets are helpful, but ChatGTP's story plus bullet points are better. Stories create customer loyalty while encouraging customer queries, user-generated content (UGC) such as reviews, and customers answering FAQs.
Stories create an engaging, exciting, and fun customer journey. Every ecom site needs excellent stories, but earning user-generated content (UGC) can be challenging due to the 1-9-90 Rule. The 1-9-90 Rule says 1% of your websites visitors are willing to contribute content when asked and UGC is valued, 9% of your visitors are eager to share your content, particularly when it comes from a 1%er that's "like them," and 90% of your visitors read.
What if you used ChatGPT to get the story ball rolling? Here's the story OpenAI's tool wrote for Scott Martin's Outdoor company.
Prompt write a harrowing story about camping, climbing, and hiking that mentions specific products
Here's GPT-3's fictional story:
It was supposed to be a regular camping, climbing, and hiking trip for John and his three friends - Bob, Scott, and Eric. They had the necessary equipment, including the North Face Talus 3 tent, Black Diamond hiking poles, and Merrell hiking boots. But they didn't anticipate the harrowing experience about to unfold. As they set up camp, John and Eric noticed a group of strangers watching them from a distance. They shrugged it off, thinking the strangers were just curious hikers passing by. However, as they settled in for the night, they heard strange noises from the woods nesarby. As the night went on, the noises grew louder and more persistent. John and his friends tried to sleep, but sleeping was impossible. Suddenly, they heard a loud thud followed by the sound of branches snapping. They grabbed their Maglite flashlights and headed to investigate. They one of the strangers they had seen earlier, but something was off about him. He had a wild look in his eyes and he was wielding a big knife. When the stranger lunged at them, they realized they were in grave danger. John and his friends knew they had to act fast to survive. They used their Black Diamond hiking poles to defend themselves, but he was fast and relentless. Finally, they created some distance and fled toward the safety of the trail. As they ran, John couldn't help but be grateful for the quick-drying Columbia hiking pants he had decided to wear. They kept him comfortable and dry as he scrambled up the steep hillside. Finally, they returned to civilization and reported the incident to the authorities. John and his friends realized how important it is to be prepared for anything when camping, climbing, and hiking. They were thankful for the high-quality gear they had brought with them, including the North Face Talus 3 tent, Black Diamond hiking poles, Merrell hiking boots, and Columbia hiking pants. They knew that their survival might not have been possible without these products. From that day on, they made a pact to always appreciate the importance of proper gear and preparation when venturing into the great outdoors.
It was supposed to be a regular camping, climbing, and hiking trip for John and his three friends - Bob, Scott, and Eric. They had the necessary equipment, including the North Face Talus 3 tent, Black Diamond hiking poles, and Merrell hiking boots. But they didn't anticipate the harrowing experience about to unfold.
As they set up camp, John and Eric noticed a group of strangers watching them from a distance. They shrugged it off, thinking the strangers were just curious hikers passing by. However, as they settled in for the night, they heard strange noises from the woods nesarby.
As the night went on, the noises grew louder and more persistent. John and his friends tried to sleep, but sleeping was impossible. Suddenly, they heard a loud thud followed by the sound of branches snapping. They grabbed their Maglite flashlights and headed to investigate.
They one of the strangers they had seen earlier, but something was off about him. He had a wild look in his eyes and he was wielding a big knife. When the stranger lunged at them, they realized they were in grave danger.
John and his friends knew they had to act fast to survive. They used their Black Diamond hiking poles to defend themselves, but he was fast and relentless. Finally, they created some distance and fled toward the safety of the trail.
As they ran, John couldn't help but be grateful for the quick-drying Columbia hiking pants he had decided to wear. They kept him comfortable and dry as he scrambled up the steep hillside. Finally, they returned to civilization and reported the incident to the authorities.
John and his friends realized how important it is to be prepared for anything when camping, climbing, and hiking. They were thankful for the high-quality gear they had brought with them, including the North Face Talus 3 tent, Black Diamond hiking poles, Merrell hiking boots, and Columbia hiking pants. They knew that their survival might not have been possible without these products. From that day on, they made a pact to always appreciate the importance of proper gear and preparation when venturing into the great outdoors.
We don't recommend passing off AI stories as UGC, but when a chatbot can write this good a "harrowing" story after a simple prompt, use ChatGPT's story to challenge and inspire your customers."Share your harrowing camping story, and you may beat the chatbot" would be a fun camping stories campaign.
We use personas or fictional characters to represent target audiences to foster a better understanding of a particular group or groups of people. We test and tailor marketing efforts and messaging to the specific needs, preferences, and behaviors of each persona.
We use personas to guide marketing efforts, such as website design, content creation, and ad targeting. Personas ensure messaging and marketing materials resonate with the target audience and address their needs and concerns improving conversion rates and creating more engagement with marketing campaigns.
Scott’s marketing team uses three hiker personas: beginner, moderate, advanced.
Prompt create creative product recommendations for beginning, moderate, and advanced hikers
ChatGPT Copy
Sure, here are some creative product recommendations for beginning, moderate, and advanced hikers: Beginning Hikers: Columbia Men's Redmond Waterproof Hiking Shoes: A great pair of shoes for starting out in hiking, these shoes provide comfort and support while being waterproof for added protection. Osprey Daylite Backpack: A lightweight and versatile backpack perfect for carrying essentials on short hikes. REI Co-op Passage 2 Tent: This tent is easy to set up and spacious enough for two people, making it a great option for beginners. Moderate Hikers: Patagonia Men's Torrentshell 3L Jacket: A waterproof and breathable jacket that's great for moderate hikes in wet conditions. Black Diamond Distance Carbon Z Trekking Poles: These lightweight poles are great for providing stability and support on moderate hikes with changing terrain. Big Agnes Copper Spur HV UL3 Tent: A lightweight and spacious tent that's easy to set up and great for three people. Advanced Hikers: Arc'teryx Men's Gamma LT Softshell Pants: These durable pants provide comfort, flexibility, and protection against harsh weather conditions for advanced hikes. La Sportiva Women's Synthesis Mid GTX Hiking Boots: These boots offer a combination of support, durability, and waterproof protection for advanced hikers tackling more challenging terrain. MSR Hubba Hubba NX 2 Tent: A lightweight and compact tent that offers ample space for two people and can withstand extreme weather conditions.
Sure, here are some creative product recommendations for beginning, moderate, and advanced hikers:
Beginning Hikers:
Columbia Men's Redmond Waterproof Hiking Shoes: A great pair of shoes for starting out in hiking, these shoes provide comfort and support while being waterproof for added protection.
Osprey Daylite Backpack: A lightweight and versatile backpack perfect for carrying essentials on short hikes.
REI Co-op Passage 2 Tent: This tent is easy to set up and spacious enough for two people, making it a great option for beginners.
Moderate Hikers:
Patagonia Men's Torrentshell 3L Jacket: A waterproof and breathable jacket that's great for moderate hikes in wet conditions.
Black Diamond Distance Carbon Z Trekking Poles: These lightweight poles are great for providing stability and support on moderate hikes with changing terrain.
Big Agnes Copper Spur HV UL3 Tent: A lightweight and spacious tent that's easy to set up and great for three people.
Advanced Hikers:
Arc'teryx Men's Gamma LT Softshell Pants: These durable pants provide comfort, flexibility, and protection against harsh weather conditions for advanced hikes.
La Sportiva Women's Synthesis Mid GTX Hiking Boots: These boots offer a combination of support, durability, and waterproof protection for advanced hikers tackling more challenging terrain.
MSR Hubba Hubba NX 2 Tent: A lightweight and compact tent that offers ample space for two people and can withstand extreme weather conditions.
Prompt create a beginning hiker, moderate hiker and advanced hiker persona for Scott Martin's outdoor gear company be sure to define psychographics and demographics for each persona
Beginning Hiker Demographics: Female, age 25-35, married, 1-2 children, living in an urban area, household income of $50,000-$75,000 Psychographics: Interested in spending time outdoors but lacks experience, wants to try new activities, values family time and being active, concerned about safety and comfort Moderate Hiker Demographics: Male, age 35-45, single, living in a suburban area, household income of $75,000-$100,000 Psychographics: Has some experience in outdoor activities, interested in exploring new areas, values physical activity and wellness, concerned about comfort and convenience, environmentally conscious Advanced Hiker Demographics: Male, age 45-55, married, living in a rural area, household income of $100,000+ Psychographics: Experienced in outdoor activities, enjoys challenging hikes and mountain climbs, values performance and durability in gear, interested in exploring new and remote areas, concerned about weight and versatility in gear These personas are based on demographic and psychographic characteristics, which can help Scott Martin's outdoor gear company better understand the needs and preferences of their target audience. By creating personas like these, the company can tailor their marketing and product offerings to meet the specific needs and interests of each group, ultimately leading to more successful engagement with their target market.
Demographics: Female, age 25-35, married, 1-2 children, living in an urban area, household income of $50,000-$75,000
Psychographics: Interested in spending time outdoors but lacks experience, wants to try new activities, values family time and being active, concerned about safety and comfort
Demographics: Male, age 35-45, single, living in a suburban area, household income of $75,000-$100,000
Psychographics: Has some experience in outdoor activities, interested in exploring new areas, values physical activity and wellness, concerned about comfort and convenience, environmentally conscious
Demographics: Male, age 45-55, married, living in a rural area, household income of $100,000+
Psychographics: Experienced in outdoor activities, enjoys challenging hikes and mountain climbs, values performance and durability in gear, interested in exploring new and remote areas, concerned about weight and versatility in gear
These personas are based on demographic and psychographic characteristics, which can help Scott Martin's outdoor gear company better understand the needs and preferences of their target audience. By creating personas like these, the company can tailor their marketing and product offerings to meet the specific needs and interests of each group, ultimately leading to more successful engagement with their target market.
Scott Martin's marketing team was stuck. They needed to make specific add-on recommendations for buyers of The Northface
Prompt what specific products would you recommend for buyers of the The North Face Wawona 8 tent
Here's ChatGPT's answer:
The North Face Wawona 8 tent is an excellent choice for families or groups looking for a spacious and sturdy camping tent. Here are some specific products that I would recommend for buyers of this tent: Groundsheet A groundsheet is a protective layer that you place under your tent to protect it from sharp objects on the ground. I would recommend the "Kelty Bestie Blanket" as it is durable. Sleeping Bags For sleeping bags, I would recommend the "The North Face Eco Trail Bed 20 Sleeping Bag" or the "Kelty Cosmic 20 Sleeping Bag". Both are high-quality, synthetic sleeping bags that keep you warm and cozy on chilly nights. Lantern A reliable lantern is essential for camping, and the "Black Diamond Moji Lantern" is a great option. It provides bright and long-lasting light and is compact and easy to pack. Cooler The "YETI Tundra 45 Cooler" is a durable and reliable cooler that can keep your food and drinks cold for days. It is also bear-resistant, a nice safety feature when camping in bear country. Camp Chairs For comfortable seating around the campfire, I recommend the "Helinox Chair One" or the "REI Co-op Flexlite Chair." Both are lightweight and packable, making them easy to transport to and from the campsite.
The North Face Wawona 8 tent is an excellent choice for families or groups looking for a spacious and sturdy camping tent. Here are some specific products that I would recommend for buyers of this tent:
Groundsheet A groundsheet is a protective layer that you place under your tent to protect it from sharp objects on the ground. I would recommend the "Kelty Bestie Blanket" as it is durable.
Sleeping Bags For sleeping bags, I would recommend the "The North Face Eco Trail Bed 20 Sleeping Bag" or the "Kelty Cosmic 20 Sleeping Bag". Both are high-quality, synthetic sleeping bags that keep you warm and cozy on chilly nights.
Lantern A reliable lantern is essential for camping, and the "Black Diamond Moji Lantern" is a great option. It provides bright and long-lasting light and is compact and easy to pack.
Cooler The "YETI Tundra 45 Cooler" is a durable and reliable cooler that can keep your food and drinks cold for days. It is also bear-resistant, a nice safety feature when camping in bear country.
Camp Chairs For comfortable seating around the campfire, I recommend the "Helinox Chair One" or the "REI Co-op Flexlite Chair." Both are lightweight and packable, making them easy to transport to and from the campsite.
Scott's Internet marketing team was on a roll using ChatGPT to help craft their product copy, adventure stories challenge, personas, and merchandising. What about one of the most visited pages on most websites - the About Us story? As outlined in Start with Why people buy who you are not how you do what you do, so sharing an intimate story about why you spend your life doing something is crucial. How could Chat GPT help write such an intimate story?
As you may have figured, prompts are vital to getting gold from OpenAI's fantastic AI tool. So here is the prompt we created to help ChatGPT write such an intimate story.
Prompt mobriff@gmail.com write an about us page for the family owned Scott Martin Outdoor company located in Colorado Springs, founded in 1964 by avid camper, hiker, and climber Scott Martin after he his crafted climbing shoes and ice axes initially sold to friends became products with cult followings that led to outdoor stores throughout the west that are known for their expert staff, customer service, and personalized shopping experiences. Scott Martin Outdoor open an online store in 1995 and fans love sharing their climbing, hiking, and camping stories
Here's the Scott Martin Outdoor company about us page ChatGPT wrote:
Welcome to Scott Martin Outdoor, a family-owned company in Colorado Springs, founded in 1964 by avid camper, hiker, and climber Scott Martin. Our company has grown from humble beginnings, where Scott initially crafted climbing shoes and ice axes, selling them to friends, to becoming a leader in the outdoor retail industry. Scott Martin Outdoor is known for our expert staff, customer service, and personalized shopping experiences. We have outdoor stores throughout the west, and customers come to us for high-quality gear and advice on everything from hiking boots and climbing ropes to camping stoves and sleeping bags. Our staff is passionate about the outdoors and has the expertise to help customers make informed decisions about their gear. In 1995, we opened our online store, which allowed us to share our passion and expertise with a broader community of outdoor enthusiasts. We are proud of our online store and our ability to provide the same high-quality gear and a personalized shopping experience that our customers have come to expect. At Scott Martin Outdoor, we believe in the transformative power of spending time in nature. We are honored to be a part of our customers' outdoor experiences and get inspired by the stories they share with us about their adventures. We are committed to providing the best gear, advice, and shopping experience to help our customers have the best outdoor experiences possible. Thank you for choosing Scott Martin Outdoor. We look forward to helping you get outside and explore the world around you!
Welcome to Scott Martin Outdoor, a family-owned company in Colorado Springs, founded in 1964 by avid camper, hiker, and climber Scott Martin. Our company has grown from humble beginnings, where Scott initially crafted climbing shoes and ice axes, selling them to friends, to becoming a leader in the outdoor retail industry.
Scott Martin Outdoor is known for our expert staff, customer service, and personalized shopping experiences. We have outdoor stores throughout the west, and customers come to us for high-quality gear and advice on everything from hiking boots and climbing ropes to camping stoves and sleeping bags. Our staff is passionate about the outdoors and has the expertise to help customers make informed decisions about their gear.
In 1995, we opened our online store, which allowed us to share our passion and expertise with a broader community of outdoor enthusiasts. We are proud of our online store and our ability to provide the same high-quality gear and a personalized shopping experience that our customers have come to expect.
At Scott Martin Outdoor, we believe in the transformative power of spending time in nature. We are honored to be a part of our customers' outdoor experiences and get inspired by the stories they share with us about their adventures. We are committed to providing the best gear, advice, and shopping experience to help our customers have the best outdoor experiences possible.
Thank you for choosing Scott Martin Outdoor. We look forward to helping you get outside and explore the world around you!
This post is only the tip of ways chatbots can help because email marketing, SEO, implementing and planning your ecommerce business, social media posts, and dynamic FAQ join a hundred other ways ChatGPT can help your online store make more money tomorrow while decreasing demands on you and your team.
Finding ways your website can do more as you do less is crucial. Developing an online community and moving some of your content creation to visitors is our favorite way your website can do more as you do less, but ChatGPT follows as a close second. I just paid the $20 a month to use OpenAI's tool, and while there are still times the chatbot is unavailable due to demand, it happens when 100M people are using a fantastic new tool; availability increased a lot, so well worth the $20 bucks.
While there's a lot you and your Internet marketing team can do with ChatGPT today, we're working on ways to incorporate chatbots into ecommerce and B2B websites. For example, our "Ask Eric" project focuses the chatbot on learning a website to have a human-like conversation about your website's content. Think of this "learn your website" as phase one.
In phase one, our Ask Eric chatbot would answer questions outside the website's knowledge base with an "I don't know" statement. Then, we'd watch those "I don't know" questions like a hawk looking for dinner to learn what data we should train the Ask Eric chatbot next.
By taking a phased approach and watching the data, we'll create chatbots that always stay busy to answer a visitor's question; we'll keep costs down and conversion up. If you want to know when Ask Eric becomes a tool you can add to your e-com or B2B website, join our mailing list, or give us a call.
This post is only outlines a few ways chatbots can help because email marketing, SEO, implementing and planning your ecommerce business, social media posts, and dynamic FAQ join a hundred other ways ChatGPT can help your online store make more money tomorrow while decreasing demands on you and your team, but don't view ChatGPT or any chatbot as an end unto itself. As Neil Patel points out in How AI Will Impact Search, search, and SEO will continue to be essential, meaning fresh content with your unique voice is crucial. Look at the AI examples shared in this post as a starting place, as a way to get your team to write, think, and test new ways to win customer hearts, minds, and loyalty.
We need your help. Crowds are more intelligent than great teams, so how do you see ChatGPT and chatbots changing ecom or B2B websites? Join and comment or send an email to martin (at) wte.net.
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