ChatGPT continues to amaze us, and thanks to our developers running around the OpenAI playground, we have a new chatbot home run. I was in Cincinnati preparing a report, a long way from the WTE offices in Hillsborough, North Carolina, when I noticed a new article gaining traction in Google Analytics. I didn't write the post or remember anyone else saying they wrote it, so it appeared to be a ghost in the machine.
No ghost wrote the post, but our talented programmers invented a new AI trick. OpenAI is beyond brilliant. That's why they created a left-brain ChatGPT option they call the OpenAI Playground for the left-brainers on the left side of our company. All of our coding geeks sit on the left side of our building appropriately enough, and a right-brain option tuned to marketing is called ChatGPT. I learned more about OpenAI's split from a Geeky Gadgets post I flipped into our WTE Ecosystem Flipboard magazine.
In a classic case of our left brain not telling our right brain what they were up to, our coders figured a way to script prompts into the OpenAI playground and direct the Generative Pre-trained Transformer response directly into a page on WTE.net crushing my claim we never move content from an artificial intelligence chatbot now to our website.
I wasn't worried about the destruction of something I've said fifty times because things AI are moving beyond fast. That boom you hear is AI breaking the sound barrier repeatedly, but there is a lot of hype, too, and I get paid to separate signal from noise. I knew the next generation of OpenAI's ChatGPT "tech stack," as the left side of the house would call it, is creating end-use applications or software using the OpenAI applications program interface(API) to make the world's most famous human-sounding chatbot do something productive on my, your, and everyone we know website.
Use links below to help save your jobs and ours - maybe.
I NEEDED TO KNOW MORE when I saw that MeetCody.ai: The Next-level AI-Powered Solution Transforming Tech was our most popular post in June with a ghost in the machine author. In passing, our brilliant CEO/CTO Eric mentioned something about "Playing around with something," followed by many words I didn't understand. I did what I usually do when things Eric tells me to fly well over my ability to understand. I nodded and made a note to ask ChatGPT to explain what he just said, but stuff happened, and I discovered that "playing around" was life sitting in a hotel in Cincinnati.
Yes, our genius left brain figured out how to move content from prompt to our website and gain almost instant traction with Google. Our crazy geniuses in the basement, or the left side of our office, even built in a way to defeat bot testers, but that piece of what they did is the secret sauce.
I've wanted to train a chatbot on a website's documents to focus the artificial intelligence on what matters to WTE and our customers most - our data, not the web in general - and Cody looks like it may do just that. Sure, you could argue internal search, the search people use when they visit your site, accomplishes this goal, but if you've used or installed internal search, you know it is hard to tune, a resource hog, and not a great customer experience, not a ChatGPT-like conversational experience. Internal search is more like bad Google.
If Cody can do half of what it claims, it will win hearts, minds, and installations. Having stumbled over something that may solve a universal problem - internal search - we are all ears. Since internal search is a pain for every website, the instant interest in Cody almost before we fully understand it isn't a surprise. What is a surprise is moving content from OpenAI's playground to WTE.net to Google in the blink of an eye.
While our coders work on Cody's API, our right-brain marketing team sees another benefit to ChatGPT-generated content - learning where to invest and why. The number of things any digital marketing team can do is infinite, but the three or four things we must do can get lost in the sauce. There is a lot of noise and digital marketers' data, so creating an automatic content testing system has the full attention of every right-brainer in the building.
The right side of our office was already using ChatGPT, as we've shared in several posts, including:
And that list isn't complete, so we've written about ChatGPT, OpenAI, artificial intelligence, machine learning, and natural language processing many, many times, consuming hours and days of our marketing teams' lives and allocating resources against explaining a revolution as it happens - always a groping in the dark challenge - so when our top June post came from a prompt written by the left side of the building we panicked and wrote a thank-you note.
We panicked, thinking maybe the left-brainers didn't need us anymore. We wrote a thank-you note because the Cody AI post and other prompt to website content is a great way to test content to know what to write about, so trust you'll be reading more about Cody, and what you've just read came directly from my brain to the page as I type furiously to meet my Friday noon deadline. I got jammed today; nothing like trying to dig out from being away for a few days; I lifted our hero image from the Geeky Gadgets post explaining the difference between OpenAI's playground (left brain) and ChatGPT (right brain). It's a good read and yes I'm hoping by being nice they won't sue me for stealing their great graphic (sorry guys no time this morning and your graphic was that good).
I panicked seeing our top June post written by our future robot overlords. If you've read both posts and want to help our marketing geeks keep our jobs email, how much more engaging was reading human instead of robot text? Since Google gobbled our Cody content, your note may delay the inevitable, but we'll feel better about pending unemployment knowing we have your support.
My email is martin (at) WTE.net, use subject: Save Our Jobs