WTE left Twitter a few months ago because every social media platform on a website needs weekly or daily curation. Our Instagram, Facebook, and LinkedIn accounts got our team's attention and efforts. Our social media team has more expertise and knowledge about Instagram, Facebook, and LinkedIn than Twitter. Once we consciously or subconsciously realized we were ghosting Twitter, the decision to remove our active links and leave the platform was clear. We didn't quit Twitter because we saw what was coming, but we left because other social networks fit our company better.
Fit is an important though often overlooked social network decision. That's why when we soft launched the new WTE.net last week you may have noticed new links to Flipboard and some of our Flipboard Magazines:
We agree with Marci McCue's November 9th post describing Flipboard as a "content first" social platform instead of a "comment first" network such as Twitter. Find Marci's post in our WTE Ecosystem magazine. Marci explains that Flipboard is a community of content curators recommending stories by collecting those recommendations into magazines while adding content and comments around the content.
The magazine and content card format creates the key differences, differences that focus attention on magazines and then content. This hierarchy means every Flipboard user's shared content is organized to support a content curator's vision or in support of a team of curators. In addition, Flipboard makes adding curators to any magazine from your company or the Flipboard community easy.
Flipboard's "story first" position, ease of use, stellar card-based magazine look, and the ability to become a publisher once we submit our RSS feeds made adding Flipboard as our content and social media aggregator an easy decision.
I'm working on our next post to discuss social media aggregators. What aggregators, such as Buffer or Hootsuite, do you use? What were your selection criteria? What would you improve about your social media aggregator if you could wave a wand and improve one thing? Email your favorite aggregators to msmith (at) wte.net. Thanks, Martin
"We didn't quit Twitter because we saw what was coming, we left because other social networks fit our company better."https://t.co/4d2Tm8Hhv5 — Flipboard (@Flipboard) December 7, 2022
"We didn't quit Twitter because we saw what was coming, we left because other social networks fit our company better."https://t.co/4d2Tm8Hhv5
Sometimes you meet great people in strange digital ways. I messed up and used the wrong logo for this post's art. When I shared the post on Linked In, Christel van der Boom nicely asked if I'd update to the latest Flipboard logo. Then Thanksgiving happened, and I got behind, so it took more than a week to change.
I told Christel we had an excellent response to our Flipboard Beats Twitter post. She suggested Flipboard's social team share this post on Twitter. I was going to share their Tweet on my Twitter account, but I've suffered a lockout that others are experiencing.
Once I figure out how to get around the lockout, I'll close my personal Twitter account because Twitter is too much work for too little gain these days. Everyone on team WTE thanks and sends our best holiday wishes to Christel and team Flipboard. You guys ROCK, as this interaction illustrated once again.