As we all know and can see around us, technology has changed, and continues to change the world. For some churches, change like that can be understandably intimidating. Others may see it as a welcomed new tool to use for communication with the congregation. Still others see it as a modern opportunity to fulfill the Great Commission in a new way. Regardless of your opinion on it, digital technology is used by nearly everyone today, and we can help you use technology to better your congregation – whatever goals you might have.
The buzz around church tech is using the internet in ways that help churches connect with their congregations. The very basics here are your website and your social media presence, which includes all the things that go with that like streaming your services.
Think you’re already covered on both those fronts? There are likely still ways you can improve those!
First and foremost, we believe that a website is absolutely essential for any congregation. Gone are the days where people will show up just because they saw your sign. 90% of potential church visitors under 40 years old will research your church online before ever deciding to visit in person. A proper website is not something you should leave to Deacon Bob’s nephew who just took a web design class. Your website should have a good content management platform behind it, so it stays updated with the vital information you need to provide to both your current members and potential visitors.
This is the minimum info your website should include:
All of the above items we consider essential, but your website can and should have so much more! Show the heart of your church through photos, stories and events. Communicate about what’s happening on your campus, particularly when you have a vibrant community that shares both their faith and their lives together. Give opportunities for individual faith development, community service and community outreach. The list goes on and on for how a church can impact members and visitors alike.
Social media is here to stay, and its influence continues to grow. Take advantage of that influence and growth to help your church! We suggest, at a minimum, having several types of accounts because they target different audiences...and typically a church embraces many different demographics in your member base. Be sure to add links to your social channels on your website so that people can find them more readily, and link back to your website on each of your social channels in case someone finds your social channel first.
For more information on social media use, feel free to read our previously published social media guide.
WTE Solutions is here to help. We have experience in helping churches get their online presence buttoned up so that what you present on all fronts looks cohesive. All of the technology pieces your church uses should work together. There are many more things in the realm of technology that you need to know and “do” well. If we can be of assistance in helping your church with its tech needs – from websites and social media to streaming equipment, sound systems, and technology plans, feel free to reach out. We love working with churches and can offer discounted rates on many services and equipment for you.