Living in the year 2022 means living in a society where technology is constantly evolving, so the way we promote products and businesses continues to change as well. A relatively new and popular way to promote and grow businesses is by using Instagram Reels.
Similar to the popular short form video app, Tik Tok, Reels is an Instagram feature that allows users to create video content to share with their followers or anyone else who uses the app. Instagram allows creators to choose from an array of audios and effects when editing videos, which opens up a number of interesting options in simple video creation. Once the video is created, it can easily be shared in the Instagram community. This means videos you make can find their way onto the newsfeeds of people outside your inner social media circle, allowing for people outside of your normal reach to find you.
So how can creating a 15-second video help grow a small business? The Instagram Reel algorithm is specifically favorable to those looking to increase their engagement on the platform. When you publish a Reel, you are automatically filtered into a feed of other Reels within the Instagram platform. Here, users can scroll and interact with specific Reels that fit to their liking - meaning that your chances of gaining the attention of a new audience are significantly increased. Growth by Instagram Reels is also organic growth, so this means less money spent on advertising and working to grow your account.
Reels is commonly used by small businesses looking to showcase their products. This can mean anything from demonstrating the functionality of a product, what goes into creating it, and other behind-the-scenes footage that their audience might not see without using Reels. Reels allows business and users to add a different perspective that gives an inside look as to why their business is worth buying from or partnering with. Many food truck owners commonly use Reels on their page to show the behind the scenes of making and selling their food, as well as showing off the inside of the truck. Manufacturing, retail, or e-commerce businesses could easily do the same. Service businesses could also use Reels to explain what they do and what services they offer. Overall, Reels allows followers and users to gain a new perspective on the ins and outs of businesses.
Studies have shown that Reels are the most successful when users are creating them using high quality video resolution, as well as using trending audios from the app. Using trending audios increases the chances of your Reel being shown to more people and showing up on an increased number of newsfeeds. As a result, this can increase engagement on your business profile and promote overall growth of your page.
Trends are always evolving and changing. For businesses owners, it’s important to optimize your presence online as much as possible because customers expect to find you online. Reels is an easy-to-use, effective, and inexpensive tool to grow your business. Be sure to tag us (@wtesolutions) in your first reel!
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