Creating an online community isn't easy, as we share in content marketing. Tips shared in content marketing focus on asking for help and how to build trust, so visitors become contributors and your website does more and more while your marketing team does less and less. Ecommerce sites have an online community advantage thanks to product reviews.
WTE's partnership with PowerReviews taught a valuable ecommerce community lesson. "Why would someone add the 301st product review," we asked not long after PowerReviews launched. "Someone writing the 301st review isn't trying to add feature and benefit clarification," Robert Chea, one of the PowerReviews brilliant founders, explained, "they are signaling their desire to join the product's tribe." A tribe is another word for an online community.
PowerReviews demonstrates another ecom and content marketing truth - software and algorithms beat any human alternative. How your ecommerce website manages, values, and rewards product reviews determine your website's ability to earn more. We recommend PowerReviews because they've created world-class product review management, analytics, and curation tools.
Using tips shared in content marketing to ask for help and promote content contributions are good ideas, but Reviews convert visitors to buyers on ecom websites. If you can only add one thing to your online retail store, PowerReviews would be our recommendation.